The Saudi 100 Brands program will showcase exceptional talent at the Tranoï Showcase, as part of the Saudi Fashion Commission’s participation in the Paris Fashion Week.
The unique fashion exhibition will take place from June 24-27, 2025, at an exclusive showroom at the renowned La Samaritaine department store, according to the Saudi Press Agency (SPA).
At this exclusive fashion show, 11 male and female Saudi designers will showcase their creative 2026 Spring/Summer collections.
The fashion show is organized by the Saudi Fashion Commission and the Saudi 100 Brands. It aims to create a platform for cultural exchange by showcasing the contemporary Saudi fashion, under the Commission’s strategy to consolidate Saudi Arabia’s leadership in the global fashion industry.
In the light of this, the Tranoï Showcase’s CEO, Boris Provost, said that the innovation and creativity of the Saudi 100 Brands program is gathering momentum in Tranoï, increasing the popularity of the Saudi fashion.
Moreover, the Saudi Fashion Commission’s CEO, Burak Cakmak, pointed out that the return of the Saudi 100 Brands to Paris Fashion Week aligns with the Commission’s efforts to display Saudi creativity across international platforms.
He also said that the Commission is committed to introducing Saudi designers to global audiences and strengthening Saudi Arabia’s relations with the global fashion community to boost the Kingdom’s contributions to shaping the future of the fashion industry and forge meaningful partnerships.
