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Al Ula Launches “Summer Like Never Before” Campaign with Exclusive Offers and Nature Experiences

Al Ula has launched its tourism campaign, “Summer Like Never Before,” featuring exceptional hotel offers and distinctive nature experiences.

This follows the city’s first global campaign in February 2024, themed “Renewable Through Time,” which focused on the ongoing renewal and purposeful development of the ancient oasis city.

This year, the new campaign offers visitors exclusive, diverse experiences at leading luxury resorts, with competitive pricing and special additions, promising an unforgettable summer experience.

Al Ula invites visitors to a serene haven amidst its lush oasis, easily accessible from major nearby cities such as Dubai, Doha, Riyadh, Jeddah, and Dammam through direct flights. This accessibility enhances Al Ula’s appeal as a destination for a variety of travelers, including luxury seekers, couples looking for privacy, nature enthusiasts, health-conscious travelers, adrenaline-seeking adventurers, and remote workers in search of tranquility, all without having to travel far.

Rami Al Muallem, Vice President of Destination Management and Marketing at the Royal Commission for Al Ula, emphasized: “Al Ula offers a vibrant and luxurious summer experience, ideal for those seeking a peaceful sanctuary away from city crowds and summer heat.”

He added, “With expanded flight networks, exceptional hotel offerings from leading luxury resorts, and a variety of summer activities, Al Ula attracts visitors from around the world, offering them an unparalleled summer experience, infused with authentic Saudi hospitality.”

Al Ula attracts visitors year-round, with its summer characterized by low humidity and temperatures 5 to 10 degrees Celsius cooler than other Gulf cities, making it the perfect retreat for travelers seeking a unique experience amidst stunning mountainous landscapes.

Summer events include special activities such as hot air balloon rides, providing exceptional aerial views of Al Ula, and an Adventure Center offering thrilling day and night activities amidst the enchanting desert landscapes of Al Ula, along with various nature tours and visits to archaeological sites.

 

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