The latest Cosmetify Q1 2025 Beauty Index has named Huda Beauty as the world’s most popular beauty brand, according to Arab News.
The brand was basically founded in Dubai in 2013 by entrepreneur and makeup artist Huda Kattan. Over the years, the brand topped the global list ahead of prestigious names such as Dior, Fenty Beauty, Rhode and Rare Beauty. In 2018, Forbes valued the company at over $1 billion.
Each quarter, the Cosmetify Index ranks beauty brands based on various factors such as search volume, social engagement as well as brand visibility. Huda Beauty also topped the list in 2019 and 2020.
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