Beautyworld Saudi Arabia 2025 is coming to Riyadh, bringing together world-class beauty professionals and industry experts to discuss the industry’s latest trends and opportunities.
Taking place from April 21-23, 2025 at Riyadh International Convention and Exhibition Center (RICEC), Beautyworld Saudi Arabia will showcase global beauty brands and groundbreaking innovations in the industry, as well as the full spectrum of the beauty supply chain.
Beautyworld Saudi Arabia is the Kingdom’s largest trade show for beauty, hair, fragrance and wellness and the largest such event in the Middle East.
Over 400 exhibitors from more than 40 countries will take part in the outstanding beauty event, with the participation of over 15,000 attendees. The participants will share the latest industry updates and trends, explore a diverse range of beauty products and solutions, and discuss opportunities and innovations shaping the beauty sector’s future.
The three-day event will also serve as a platform for industry leaders to engage and connect, in addition to showcasing Saudi Arabia’s growing beauty industry.
Moreover, Beautyworld Saudi Arabia 2025 will include 6 sections: Cosmetics and Skincare; Finished Fragrance and Fragrance Compounds; Hair, Nails and Salon Supplies; Personal Care and Hygiene; Supply Chain and Services; and Beauty Tech.
The event will also feature the Next in Beauty Conference, gathering over 40 industry leaders and experts to explore trends and opportunities shaping the beauty landscape, with live demonstrations from some of the industry’s prominent brands.
Furthermore, the Nail Arena by Sawaya will display the latest trends in nail artistry, as world-renowned nail artists will highlight cutting-edge nail design techniques, tools and textures through live technical demonstrations and trend showcases.




