
Taif Rose is generally known for its aromatic and mystical essence that has captivated the minds and hearts of perfumers around the world. Taif roses have captured a prestigious position among the main ingredients used to produce the most luxurious perfumes all over the world.

In 2005, Ormande Jaynea, a selective perfume house founded by Linda Pilkington in London, launched Ta’if Eau de Parfum, one of the first fine fragrances to contain the Taif Rose.
They blended saffron, dates, pink pepper, orange flower, jasmine, and rose to launch a worldwide breathtaking perfume. It soon became the brand’s number-one bestseller and obtained a position at Harrods list of top 10 bestselling fragrances.

Saudi Arabia selected Italian master perfumer Laura Bosetti Tonatto to create an exceptional collection of fragrances in celebration of the Tantora Festival in the ancient city of AlUla.
Having created custom perfumes for royalty around the world, including Queen Elizabeth and the Saudi royal family, Tonatto was honored to blend Taif rose with five fragrances from his collection.

In May 2024, Taif launched the first edition of the “Taifrosethon”, or Taif Rose Hackathon, marking a meeting point for Taif roses lovers.
Organized by business incubators and accelerators, the hackathon aims to enhance the innovation and entrepreneurship through focusing on cultural and geographical values as well as promoting the Taif rose sector.

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