Saudi-helmed Ashi Studio Captures Attention with Unique Collection at Paris Haute Couture Week

Called “Sculpted Clouds,” Paris-based label Ashi Studio, founded by Saudi designer Mohammed Ashi, has showcased its fascinating Fall/Winter 2024-25 Collection during the Paris Haute Couture Week.
The collection perfectly mirrors the studio’s significant style which is merging the theatrical with elements of nature.
“My collection is born of pure emotions, translating the human experience,” Ashi said.

The garments were billowing and structured creating a stunning series of silhouettes, easily slipping between the hard and the soft, the feminine and the masculine.
The models wore slick-back buns with simple makeup and offered a clean canvas matching the dramatic designs.
“At the creative onset, feelings appeared like flashes to me courage and determination, grace, and protection. I imagine a world where the soul moves from one place to another,” Ashi added.

In 2023, Ashi became the first couturier from the region to join the Federation de la Haute Couture in Paris as a guest member.
“My muse is the woman who is always searching. She embraces her fate, whatever it may be,” Ashi said.

Several celebrities have worn Ashi’s designs such as Beyonce, Lady Gaga, Jennifer Hudson, Kylie Minogue, Penelope Cruz, Deepika Padukone, Sonam Kapoor, and Queen Rania of Jordan.

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