Japanese Brand Catches Sight in Paris Fashion Week.. Find Out the Reason

By: Salma Yassin
The Japanese Fashion Brand Anrealage managed to catch sights while showcasing its latest Fall Winter 2023- 2024 collection at Paris Fashion Week.
Anrealage used moving UV lights on displayed outfits, which helped in changing their colors.
The collection worn by models was initially all white, but as a UV beam moved up and down, it became obviously colorful and patterned in an incredible way.
Colors changed because outfits are made of photochromic fabrics and materials that change color when exposed to sunshine or UV rays, then return to its normal state in about 3 minutes when the light beams are turned off.
It’s noted that Anrealage was established in 2003 by Kunihiko Morinaga, a graduate of the Faculty of Social Sciences at Waseda University.