Saudi Artist Creates Digital Illustrations for Sephora’s Celebration of Founding Day

Esraa Elsheikh3 weeks ago

7 1 minute read

Saudi Artist Creates Digital Illustrations for Sephora's Celebration of Founding Day

Saudi visual artist Aseel Al-Yaagoub has collaborated with Sephora to celebrate Saudi Founding Day 2025 with digital illustrations combining heritage with modern beauty, according to Arab News.

“Heritage meets artistry. This Founding Day we’re celebrating Saudi beauty and culture with a special collaboration with Saudi artist,” the artist wrote on Instagram.

Al-Yaagoub’s illustration has featured a hand adorned with henna reaching for a Sephora shopping bag and descending with a parachute.

Another one showcases two Saudi women wearing cultural attire and applying Sephora makeup. Interestingly, palm trees and a patterned bird surround the women to reflect Saudi heritage.