US Palestinian supermodel Gigi Hadid has launched a new summer campaign for her cashmere label Guest in Residence, according to Arab News.
Hadid announced that the collection was inspired by New York city, embracing the great duality every New Yorker faces in Summer.
“I’m endlessly inspired by New York City — a place I’ve called home for many years — and the notion that we’re all guests here. For our collection, we embrace the great duality every New Yorker faces in Summer: the thrill of a busy day in the city, paired with the urge to hop in a car with friends and escape to somewhere quiet and laid-back. No matter where you find yourself, our cashmere pieces embrace a spirit of timelessness that always works,” Hadid is quoted as saying on the Guest in Residence Instagram page.
In June, Hadid also collaborated with Brazilian footwear brand Havaianas for a new promising campaign.
The model celebrated the campaign’s launch at an outstanding party in Altro Paradiso in New York last week. She put on flip flops paired with a white tweed Marc Jacobs minidress at the party.
In September 2022, Hadid launched her clothing label and cashmere brand, Guest in Residence.
“The earliest days of Guest in Residence came about when I started to question the cashmere market, and those answers gave me a path,” she wrote.
“I believe that because of its sustainable qualities — natural and made to cherish and to pass down — cashmere is a luxury that should be more accessible,” she added.
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