Bella Hadid’s fragrance brand, Orebella, was awarded Ulta Beauty’s prestigious “conscious brand of the year” title, according to Arab News.
The selection represents a significant recognition of Orebella’s dedication to clean ingredients, ethical practices as well as sustainable packaging.
“Thank you to our Ulta Beauty family for recognizing our commitment to creating a healthy daily ritual for all,” Hadid wrote on Instagram.
Hadid noted that her brand meets Ulta’s guidelines across several categories including clean ingredients, except parabens, phthalates and more than 20 other substances on Ulta’s “Made Without” list.
“For me, fragrance has always been at the center of my life — helping me feel in charge of who I am and my surroundings. From my home to nostalgic memories, to my own energy and connection with others, scent has been an outlet for me. It made me feel safe in my own world,” she said.
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