The Fashion Commission and luxury group Kering have unveiled the launch of the selection process for the winners of the Kering Generation Award X Saudi Arabia.
The award aims at fostering innovative startups and bolster them to leave a significant impact on the fashion industry, Arab News reported.
The application stage in November 2024 invited startups to participate and submit their applications. Consequently, over 100 startups took part in this process.
Eventually, 20 startups were selected for a three-day training camp in Riyadh. The program boasted workshops highlighting significant topics such as key performance indicators, goal setting and pitching skills. Then, those 20 startups introduced final presentations on January 14.
Crucially, the evaluation process concentrated on customer engagement, circular economy as well as water protection. Then, the jury selected the top 10 proposals and will assess them based on innovation, relevance, fashion connection, and potential impact on nature and society.
Interestingly, the awards ceremony will take place on January 27 in Riyadh to reveal the top three winning startups.
As for winners, they will have an exclusive opportunity to travel to Paris and have direct mentoring with Kering’s sustainability teams. Moreover, they will display their innovative projects at the ChangeNOW 2025 summit.
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