Guess Summer 2025 Collection Shines against AlUla’s Breathtaking Scenery
AlUla, the charming oasis city in the northwest of Saudi Arabia, has been the chosen destination for unveiling Guess Spring/Summer 2025 collection.
Over three days, a star-studded guest list discovered the uniqueness and elegance of Guess pieces against the stunning backdrop of AlUla‘s breathtaking desert, which provided a natural and captivating landscape for the photoshoot.
Fashion Influencers
The guest list featured prominent regionals fahonistas and influencers, including Deema Al Asadi, Noor Stars, Nadya Hasan, Laila Mourad, Baneen Naem and Maram Zbeada.
According to Vogue Arabia, The Chedi Hegra hosted the guests, with its vibrant scenery that fuses the shades of burnished copper, deep orange sand and bright sky. The signature Guess visual was evident in every element, from robes to room details, gifting, as well as the water bottles.
Guess Summer Collection
On day one, guests were invited to a gourmet dinner and a fashion show at Prima Classe. Guests’ outfits highlighted the new Guess collection, featuring rich and nostalgic classic safari elegance, blending retro charm with a contemporary sophistication. The collection featured stylish, sun-ready and referential pieces, echoing AlUla’s captivating landscapes.
The main highlight was light and breezy designs in neutral earth tones, soft pastels, cameo greens, and warm browns. The stylish off-the-shoulder top and matching chocolate-colored skirt, with its bohemian flair, also dominated the collection.
Moreover, the python patterns, long floral dresses, and palm tree designs adorned the collection, as well as a carefully selected collection of slinky knits and eyelet poplin skirts and dresses.
Exploring AlUla’s Beauty
The second day started with a hot air balloon ride over Ashar Valley, Elephant Rock, and other landmarks. Then, guests went on an amazing safari through Sharaan Nature Reserve with a private camp lunch. At night, guests had dinner at the Maraya courtyard, the world’s largest mirrored structure, under the sparkling stars.
On day three, guests visited Hegra, Saudi Arabia’s first UNESCO World Heritage site, where they explored Nabataean tombs, ancient rock carvings, and sculptural sandstone formations. The chic adventure wrapped up with a visit to AlUla’s Old Town, with a walk through traditional mud-brick houses.
