In a new remarkable accomplishment, AlUla has secured the World’s Leading Cultural Tourism Project 2025 at the World Travel Awards, reported the Saudi Press Agency (SPA).
The award marks the highest accolade at the annual awards, with the industry professionals and experts giving AlUla the highest number of votes. This new achievement further cements AlUla’s status as a global destination for culture, heritage and exploration.
Moreover, the award adds to AlUla’s record of achievements. Saudi Arabia’s ancient oasis city recently clinched three prestigious awards in the Middle East edition of the World Travel Awards 2025.
These awards include the Middle East’s Leading Cultural Tourism Project 2025, Middle East’s Leading Festival and Event Destination 2025, and Saudi Arabia’s Leading Cultural Tourism Project 2025.
In line with the objectives of #SaudiVision2030 to share #AlUla’s heritage with the world, and as a continuation of its growing record of achievements, AlUla has been awarded the title of World’s Leading Cultural Tourism Project 2025 at the World Travel Awards, the highest honour… pic.twitter.com/L6fI8BAUoD
— الهيئة الملكية لمحافظة العلا (@RCU_SA) December 8, 2025
AlUla boasts distinctive features, blending breathtaking desert landscapes with rich heritage, hosting multiple cultural landmarks. Hegra, the Kingdom’s first UNESCO-listed World Heritage Site, is one of AlUla’s most prominent landmarks, featuring a unique collection of well-preserved Nabataean tombs.
The history of AlUla dates back to more than 200,000 years of human existence and over 7,000 years of successive civilizations. In the light of this, the Royal Commission for AlUla (RCU) makes continuous efforts to revive that history through immersive experiences that combine the past with the present.
Moreover, AlUla Calendar hosts a wide array of cultural events, festivals, art exhibitions and music concerts to showcase the unparalleled beauty of AlUla and highlight its warm hospitality.
