In a major announcement, Uber launched its “Women Drivers” feature in Saudi Arabia, on the 7th anniversary of lifting the ban on women driving in the Kingdom.
The new feature allows female riders to be matched with female drivers only, for a safer riding experience. It aligns with Uber’s commitment to creating a safer and more inclusive environment for women, supporting the objectives of Saudi Vision 2030.
Moreover, the “Women Drivers” feature is part of a wider effort to enhance Saudi women’s participation in the work force and increase their economic independence.
During Uber’s “By Women, For Women” special event in Riyadh, Uber’s General Manager in Saudi Arabia, Youssef Abouseif, said: “The launch of the ‘Women Drivers’ product reflects our commitment to empowering women and supporting their mobility and economic independence. We’re giving women more choice, more opportunity, and a strong sense of community.”
Furthermore, Uber has offered over 20 million subsidized rides for women. It has also launched the #Gigsister initiative for women drivers to connect, receive top tips, and share experiences.
The platform is also working with Alnahda Society, a non-profit that supports women’s empowerment and financial literacy, to promote female economic independence in Saudi Arabia.
Additionally, Uber has taken safety measures for female rides, developing in-app emergency assistance, 24/7 incident support, and ‘Follow My Ride’ feature.
On this occasion, CEO of the Saudi Tourism Authority, Fahd Hamidaddin, said: “One thing we’re not doing well is talking about safety for women. We’re going to tell the world how safe Saudi Arabia is for our mothers, sisters and daughters, our female travelers.”
The “Women Drivers” feature has been rolled out in many countries, including Egypt, Jordan, South Africa, Nigeria, Kenya, and several European countries.
