By: Ranim Elgabakhngi
For years, social media networks have almost become synonymous with limitless scrolling and an influx of information where it may seem entertaining until it impacts mental health in a negative matter. Soon enough after that, users started cleaning up their own online spaces to protect their mental wellness.
Mental Health Toll
Research in regards of online usage continues to associate heavy “always on” social media usage, with increased anxiety, depression and decreased sleep, especially among the Gen Z and Millennial generations, with the risk of Gen Alpha and Gen Beta being next to face online addiction. This usage also leads users to face isolation and loneliness, as they remain dependant to social media due to the programmed algorithms.
Curating for Calm
Users are now curating their digital diets, which are intentionality defined by unfollowing and muting any accounts that trigger negative emotions, promote unrealistic standards and expectations, or offer no genuine value in their content. They are prioritizing relatable content within more supportive online communities over toxic posts, or by reducing screen time with device-free zones.
Platforms under Pressure
Social media companies are acknowledging the mental health crisis that is rising among users, as new initiatives introduce digital well-being features, research AI-based wellness tools, and evaluate algorithms that are looking forward to enhance wellness by not just engagement. There is awareness on “calm tech” that is purposely built to distract users for the purpose of maintaining a healthy lifestyle.
The Great Unfollowing is a major statement of digital independence. It asserts that our online ecosystems must be for our improvement, not a slow decay. It’s an important change towards a healthier and better digital future for users.
