Saudi Arabia is hosting the 26th session of the UN Tourism General Assembly in Riyadh, marking the organization’s 50th anniversary, reported the Saudi Press Agency (SPA).
Taking place from November 7-11, 2025, the session, themed “AI-Powered Tourism: Redefining the Future,” focuses on discussing the role of innovation, AI and digital transformation in accelerating sustainable, inclusive development and fostering international cooperation in tourism.
The UN Tourism General Assembly gathers ministers, high-level officials as well as industry leaders from 160 member states, marking a historic first for the Gulf Cooperation Council (GCC) and the largest Assembly in the organization’s history.
“This week marks a defining moment for our industry — a chance to shape how tourism grows in the decades ahead through stronger connectivity, greater sustainability, deeper investment in human capital, and innovation powered by AI,” the Saudi Tourism Minister, Ahmed Al-Khateeb, said.
“Tourism is one of the world’s most powerful forces for prosperity and understanding — creating jobs, supporting small businesses, and connecting cultures,” he added, underscoring the Kingdom’s commitment, under Vision 2030, “to ensuring that this growth continues to drive opportunity and inclusion — and to welcoming the world with the spirit of Saudi hospitality that defines who we are.”
On this occasion, UN Tourism Secretary-General, Zurab Pololikashvili, said: “Over the next few days, first with the meeting of our diverse and dynamic Affiliate Members, and then with the sessions of our General Assembly, Riyadh will showcase the power of tourism as a driver of transformation, modernization, and opportunity. Together, we can harness the power of technology to drive positive change, diversify our economies, and create jobs for many millions of people everywhere.”
By hosting the event, Saudi Arabia is also underscoring its commitment to advancing the global drive for growth, sustainability, and multilateral cooperation under UN Tourism.
