Google users may now have their data used to train the company’s artificial intelligence models under updated privacy settings that are enabled by default. The feature can be turned off manually.
In June, Google updated the privacy settings for its Search services and notified users by email. Under the changes, the company can retain additional types of user data—including images, files, audio recordings and videos—to improve its services and AI models, according to a TechCrunch report.
What changed?
Google introduced two new privacy controls: Search Services History and Personalized Recommendations. The settings allow users to manage how their activity is used to personalize Google services and determine how long related data is stored.
The changes apply not only to Google Search but also to services including Google Maps, Google Shopping, Google Flights, Google Hotels, Google Translate and Google News.
For example, images used with Google Lens may be stored and used to train AI models. Audio recordings created through Search Live, voice search or speaking exercises in Google Translate may also be retained.
Why is Google collecting data?
Google says the data is used to improve its products, develop generative AI models, and enhance security and safety.
In its notification to users, the company said saved media, including photos and audio recordings, is treated similarly to search history and helps improve Google’s technologies and AI systems.
Google’s support documentation also says activity history is used to improve services, develop new products, train AI models, protect users and, in some cases, enable human reviewers to examine content.
How to stop Google from using your data
Users can disable media storage by visiting the Search Services History settings page and turning off the Save Media option. They can also disable Search Services History entirely.
Google also lets users choose how long stored data is kept, with automatic deletion available after three, 18 or 36 months.
Additional privacy controls—including Web & App Activity, Timeline and YouTube History—can also be reviewed to limit the amount of data Google stores.
key privacy change
Previously, Web & App Activity also governed search-related data. Google has now separated those controls, making Search Services History a standalone setting that is enabled by default.
As a result, disabling Web & App Activity alone no longer prevents Google from storing and using search-related data. Users who want to limit the use of their information for AI training must also review and adjust the Search Services History setting.
Related Topics :
Google Uses Artificial Intelligence to Predict Early Signs of Disease
5 Innovative Strategies for Leveraging AI in Website Development
Discover Ten Most Beautiful Parks in Jeddah
Exploring Jeddah’s Timeless Markets, Caravanserais: Journey Through Heritage, History
