Beautyworld is returning to Riyadh this May, bringing an extravaganza of beauty, fragrance, hair, and well-being to Saudi Arabia’s capital.
Taking place from May 18-20, 2026 at the Riyadh International Convention and Exhibition Centre (RICEC), Beautyworld will provide a vibrant platform for over 500 exhibitors from around the world to share the latest in the industry.
Beautyworld Saudi Arabia is the Kingdom’s largest trade show for beauty, hair, fragrance and wellness and the largest such event in the Middle East.
In its sixth edition, the event will showcase the latest beauty trends, innovations, and global brands. It focuses on the major pillars of the beauty industry, such as Cosmetics and Skincare; Finished Fragrance and Fragrance Compounds; Hair, Nails and Salon Supplies; Personal Care and Hygiene; Supply Chain and Services; and Beauty Tech.
Beautyworld Riyadh 2026 is expected to attract more than 17,000 visitors from over 70 countries, taking them on a fascinating journey through the world of cosmetics and self-care products.
Just like the 2025 edition, the event is expected to feature the Next in Beauty Conference, bringing together over 40 industry leaders and experts to explore trends and opportunities shaping the beauty landscape, with live demonstrations from some of the industry’s prominent brands.
The event will also host the Nail Arena by Sawaya, displaying the latest trends in nail artistry and highlighting cutting-edge nail design techniques, tools and textures through live technical demonstrations and trend showcases.
With a $7 billion beauty industry, Saudi Arabia is one of the largest and fastest-growing markets in the Gulf region. This growth is driven by Vision 2030 through advancing economic diversification, cultural transformation, and technological innovation.
