Preliminary figures from the Ministry of Tourism indicate strong momentum in domestic tourism during the first quarter of 2026. The number of local tourists reached approximately 28.9 million, representing a 16% increase compared to the same period in 2025.
Domestic tourism spending rose to SAR 34.7 billion, marking an 8% increase and highlighting solid internal demand, which continues to play a key role in supporting the Kingdom’s tourism sector.
The ministry noted that this growth was achieved despite regional fluctuations, underscoring the diversity of tourism demand and the sector’s resilience in adapting to changing conditions while maintaining stable visitor flows.
Overall, total tourist numbers—both domestic and international—reached around 37.2 million in Q1 2026, with total tourism spending estimated at SAR 82.7 billion.
Hospitality establishments recorded an average occupancy rate of 59% during the quarter. Madinah led with 82%, followed by Makkah at 60% and Jeddah at 59%.
The ministry also highlighted strong domestic tourism activity during Ramadan and the Eid Al-Fitr school holiday period, during which around 10 million residents traveled across various destinations in the Kingdom, reflecting a 14% increase.
Tourism spending during this period reached SAR 10.2 billion, up 5% compared to the previous year.
The ministry emphasized that these indicators reflect the strength and resilience of Saudi Arabia’s tourism sector, driven by robust domestic demand and a wide range of tourism offerings. It also confirmed that a detailed report on tourism performance for Q1 2026 will be released through its official channels.
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