Saudi Arabia’s Ministry of Culture has revealed the program of the Saudi National Pavilion at Artigiano in Fiera 2025, set to run from December 6 to 14, 2025, in Milan, Italy, according to the Saudi Press Agency.
The Saudi pavilion will spotlight the “Year of Handicrafts 2025,” providing a brief background about the Kingdom’s living heritage through masterful craftsmanship, culinary traditions, music, and performing arts.
Therefore, visitors will have an opportunity to explore Saudi Arabia’s dynamic cultural diversity, celebrating the artisans, stories, and creative practices that shape the nation’s identity.
The Ministry of Culture will oversee the national pavilion, alongside numerous entities, as follows:
- Heritage Commission
- Theater and Performing Arts Commission
- Culinary Arts Commission
- Royal Institute of Traditional Arts (WRTH)
- Royal Commission for AlUla
- Saudi Tourism Authority
- Saudi Artisanal Company
The upcoming edition of the exhibition will bring together over 140 Saudi participants, including artisans, chefs, traditional performing artists, musicians, and Saudi coffee presenters.
Located at the entrance of Hall 10 within the national pavilions section, the Saudi pavilion will feature an artistically crafted heritage tent, showcasing Saudi traditions. Visitors can enjoy live-cooking stations that highlight the Kingdom’s rich culinary diversity.
The 2025 edition will mark the Kingdom’s third successive participation in Artigiano in Fiera, standing as a testament to Saudi Arabia’s dedication to boosting cultural exchange and showcasing the diversity of its national heritage to global audience.
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