Jeddah Superdome has launched the Perfume Expo as part of Jeddah Season 2025, offering visitors unmissable experience in the art of fragrance, according to the Saudi Press Agency.
The 11-day exhibition has showcased a curated selection of pioneering local, Gulf, and international perfume houses, including more than 100 brands, exclusive product launches, and special offers.
Therefore, visitors can discover rare scents, have their own signature blends, and explore the stories behind the world’s most captivating aromas.
Through this extraordinary combination between traditional fragrance heritage and contemporary creativity, the exhibition will feature a vast array of aromatic experiences within a refined artistic setting.
Notably, the expo will also include a wide range of interactive experiences that highlight the richness of oud, oriental and western fragrances, introduced in a contemporary style that embodies the season’s identity and spirit of creativity.
Among other activities are specialized workshops led by pioneering perfume experts and influencers along with a series of dialogue sessions to exchange ideas.
Visitors can also enjoy live shows, entertainment activities, grand prizes, and exclusive discounts on several products.
Overall, the expo solidifies Jeddah’s position as a vital hub of cultural diversity and creative expression. It also depicts its dedication to fulfilling the Saudi Vision 2030’s objectives of boosting tourism, innovation, and growth of the creative economy.
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