Saudi Arabia has received over 32 million domestic and international tourists during summer, in a remarkable success for its “Saudi Summer” program.
According to the Saudi Tourism Ministry, this number marks a 26% increase compared to the same period last year. With these record-breaking results across various Saudi destinations, the tourist spending also jumped to SAR 53.2 billion from domestic and inbound visitors, accounting for a 15% increase compared to summer 2024.
Interestingly, Aseer has seen an exceptional growth in the number of tourists from the Gulf Cooperation Council (GCC), with 49% rise compared to the same period last year.
An exceptional summer for Saudi tourism welcoming 32 million domestic and inbound tourists. #Saudi_Summer pic.twitter.com/Gd9qBu08ts
— وزارة السياحة (@Saudi_MT) September 11, 2025
In May 2025, the Saudi Tourism Ministry launched the Saudi Summer program for the year, under the theme “Color Your Summer.” Running until the end of September 2025, the campaign aims to offer more than 600 tourist experiences and products across six main destinations.
These destinations include Aseer, Riyadh, Jeddah, the Red Sea, Taif, and Al-Baha, offering a unique blend of nature, adventure and serenity.
The success of the Saudi Summer program 2025 is the product of the dedicated efforts of the Saudi tourism authorities to develop the sector and promote the Kingdom’s tourist attractions, in line with the objectives of Saudi Vision 2030 which aims to establish Saudi Arabia as a global tourism destination.
These efforts involve developing quality tourism products, hosting global events and cultural activities, and boosting tourist services quality to meet the aspirations of tourists and achieve Vision 2030 objectives.
