Saudi Arabia has launched its summer campaign for the year 2025, under the slogan “Color Your Summer,” to showcase the Kingdom’s natural and cultural diversity.
Running until the end of September 2025, the campaign aims to offer more than 600 tourist experiences and products across six main destinations which combine nature, adventure and serenity, according to the Saudi Press Agency (SPA).
The first destination is Aseer, which will present a wide range of musical, artistic, and cultural events as part of Aseer Summer Season. It features cultural events, such as Al-Muftaha Village and Plato, in addition to thrilling adventure trails and outdoor activities.
Moreover, Saudi Arabia’s capital, Riyadh, will draw large crowds from across the world to the second edition of the Esports World Cup (EWC). Riyadh also hosts vibrant artistic and cultural events and a variety of entertainment shows.
The charming coastal city of Jeddah welcomes summer with new beaches and luxury resorts, featuring a variety of marine activities and recreational events.
As for the Red Sea destination, new experiences await visitors at lavish resorts, such as Sheybarah and Ummahat islands, offering extraordinary experiences that combine elegance and sustainability.
Furthermore, Taif attracts visitors with its lofty mountains and fragrant Taif roses at Arruddaf Park, hosting traditional markets and lush gardens. Similarly, Al-Shafa and Al-Hada mountains add more charm and authenticity to this summer tourist experience.
The last main destination in “Color Your Summer” campaign is Al-Baha, where high mountains and green valleys in Raghadan Forest create a breathtaking landscape that encourages relaxation and exploration.
The “Color Your Summer” campaign targets 41 million domestic and foreign visitors, expecting a tourism spending surpassing SAR73 billion. The expansion of air connectivity further supports the initiative, with the addition of one million domestic flight seats to boost access to various destinations.
