The Chairman of the Saudi General Entertainment Authority (GEA), Turki Al Al-Sheikh, announced that the BigTime Creative Shop secured the first Emmy Award in the Middle East, Africa and Asia, reported the Saudi Press Agency (SPA).
The BigTime Creative Shop – the creative partner of Riyadh Season – received the award in the Outstanding Promotional Announcement category at the 46th Sports Emmy Awards, hosted by the National Academy of Television Arts and Sciences.
According to Al Al-Sheikh, the award is the product of the tireless efforts of an all-Saudi team spearheaded by young talent who were able to gain global prominence. He also pointed out that the true value of such awards lies in the satisfaction of audiences with the projects and ideas presented, and their positive impact, noting that the ultimate goal is the happiness and appreciation of the audiences.
The BigTime Creative Shop’s winning project is the promotional video of “Usyk Vs Fury Reignited,” demonstrating creative and impactful excellence, which received praise from the jury. It also reaffirms Saudi Arabia’s ability to compete in the world’s most prestigious awards.
Moreover, the Emmy award marks a major milestone that showcases Saudi Arabia’s rise as a leader in the entertainment sector and establishes Riyadh Season’s role in fostering national talent and supporting their presence on a global scale with remarkable achievements.
