Saudi Arabia has announced the identity of its 95th National Day, under the slogan “Our Pride is in Our Nature.”
The Kingdom celebrates the National Day on September 23 of each year, marking the day when King Abdulaziz bin Abdul Rahman Al Saud announced the unification of Najd and Hejaz into the Kingdom of Saudi Arabia.
All regions of the modern Kingdom unified under the name of Saudi Arabia, with Riyadh as its capital, Arabic as its official language and Quran as its constitution.
During this cherished occasion, festivities kick off across all the Kingdom’s regions. Celebrations include fireworks, air shows, parades and concerts.
The Saudi General Entertainment Authority (GEA) on Monday unveiled the identity of the Saudi National Day 2025, which celebrates the unique qualities and values of Saudi people, including generosity, ambition, authenticity, and vision.
الهوية الجديدة للـ #اليوم_الوطني_95 تحت شعار #عزنا_بطبعنا 🇸🇦❤️
لتحميل الهوية:https://t.co/N1bLUAfjhZ pic.twitter.com/vuYkhjFkZ0
— الهيئة العامة للترفيه (@GEA_SA) August 4, 2025
These values and qualities have passed from one generation to the other, instilling pride and honor into Saudi citizens and advancing their ambitious vision to build a promising future for their country.
The new visual identity features 6 distinct illustrations, representing Saudi Arabia’s core values and qualities. The traditional Saudi coffee pot (Dallah) stands for Generosity; the open door is a symbol for the Exceptional Giving; and a deeply-rooted tree for Authenticity.
The fourth illustration features crossed hands to represent the Faz’ah (showing up to others), a gesture inspired by the Saudi Crown Prince Mohammed bin Salman. Meanwhile, the Tuwaiq Mountain stands for Ambition, and a radiating pattern inspired by the Vision 2030 logo symbolizes Vision.
