The Saudi 100 Brands initiative has partnered with Galeries Lafayette Paris Haussmann to host a three‑week pop‑up in the French capital, underscoring the creativity and craftsmanship of Saudi designers, according to Arab News.
Running through February 16, the pop‑up spotlights a curated showcase of Saudi talent, offering Parisian audiences rare glimpses into the Kingdom’s fast growing fashion landscape.
By bringing together womenswear powerhouses Leem and Aleena alongside unisex brands SADF and The Coded Mail in a three‑week showcase, the Saudi 100 Brands initiative features a vibrant mix of fashion houses.
“The pop-up represents a natural next step for The Coded Mail – taking our language and energy into a new space. It’s about connection, dialogue, and seeing how our pieces live in a different city,” Mohamed Almajed, founder of The Coded Mail, said in a released statement.
Leem is dedicated to curating stylish, contemporary pieces crafted exclusively for today’s fashion‑conscious woman.
Meanwhile, Aleena is a rising Saudi brand offering sophisticated premium day and evening wear with modern aesthetics.
Inspired by Saudi cultural heritage, SADF offers unique pieces by using premium Italian fabrics, while Mail stands boldly at the intersection of streetwear and art.
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