For the first time in the world, a Transformers-inspired entertainment experience will debut in Saudi Arabia as part of SEVEN Al-Hamra destinations.
SEVEN Al-Hamra is a new entertainment attraction, developed by Saudi Entertainment Ventures (SEVEN) as part of 14 large-scale entertainment projects planned across Saudi Arabia.
SEVEN Al-Hamra is set to open in Riyadh in mid-2026. It spans an area exceeding 90,000 m2, including a built-up area of 167,000 m². It will bring extraordinary entertainment experiences and family-friendly fun to Saudi Arabia’s capital.
The new attraction will redefine the Kingdom’s leisure landscape with 10 entertainment zones, offering an exceptional blend of adventures and interactive experiences to individuals of all age groups.
Interestingly, the Transformers experience will make its world-first debut, featuring exciting state-of-the-art rides, immersing visitors in an action-packed adventure inspired by the universe of the world-renowned franchise.
Furthermore, SEVEN Al-Hamra brings an indoor Hubless Wheel experience, taking visitors on a thrilling journey at 22 meters high, with panoramic and 360 views. The attraction also features indoor surf and skydiving experiences for extra fun and joy.
It also introduces a Discovery Adventures zone, featuring purpose-built indoor adventure centers that combine learning and fun through Discovery’s science-themed content.
Moreover, SEVEN Al-Hamra offers adrenaline-pumping climbing experience at the Clip ‘n climb zone, in addition to competitive challenges at the bowling and E-Karting zones.
For a luxury movie experience, the new attraction includes an AMC cinema that immerses visitors in a captivating cinematic adventure. It also features a multi-purpose venue equipped with modern to technologies for hosting events and live shows.
