The Chairman of the Saudi General Entertainment Authority (GEA), Turki Al al-Sheikh, announced the expansion of Riyadh Season to Roblox gaming platform, introducing an unprecedented virtual entertainment experience.
Starting on Monday, October 20, 2025, a collection of Riyadh Season entertainment experiences will feature on Roblox, in a move that further underscores Saudi Arabia’s pioneering status in the global entertainment industry.
On this occasion, Al al-Sheikh said that Riyadh Season is based on creativity, celebration and connecting peoples through brand-new experiences. Thus, Roblox is the ideal platform to expand the Season to a global audience of young people and gamers.
The new experience will enable players to dive deep in Riyadh Season’s iconic zones, particularly Boulevard City and Boulevard World, immersing them in a blend of exploration, adventure and visual entertainment.
You’ve seen Riyadh Season light up the real world — now it’s stepping into a whole new one 🎮
Get ready to explore, play, conquer & win BIG as Riyadh Season arrives on Roblox ✨Release date: October 20, 2025#RiyadhSeason #BigTime pic.twitter.com/hCwif44fnt
— TURKI ALALSHIKH (@Turki_alalshikh) October 19, 2025
At Boulevard World, players can explore different cultures from across the world, such as Paris, Kuwait, South Korea, and Italy – reflecting the real-world diversity of Riyadh Season.
Players can also engage in exciting activities, including driving cars over the lake, climbing a giant dinosaur, riding a hot air balloon, and flying via the cable car.
Moreover, players will enjoy a collection of interactive mini-games on Roblox, inspired by Riyadh Season’s most famous experiences, such as Six Kings Slam, Whack-a-mole, Treasure Hunt, and collecting golden tickets to exchange them for special Riyadh Season-branded UGC digital items.
These Roblox virtual experiences will see regular updates to keep pace with Riyadh Season’s events. The updates will feature launching Beast Land in celebration of MrBeast‘s new zone, a boxing game simulating Riyadh Season’s real global competitions, and a wrestling game alongside the WWE Royal Rumble in Riyadh, in addition to a huge competition with attractive prizes.
