Saudi Arabia’s Minister of Tourism, Ahmed Al-Khateeb, has launched the Saudi Winter 2025 program with captivating seasons and new experiences, according to the Saudi Press Agency.
“Winter is Alive”
Themed “Winter is Alive,” the program boasts a wide range of extraordinary tourism seasons and experiences held at major Saudi Winter destinations, such as the seasons of Riyadh, Diriyah, AlUla, and Al-Khobar.
Furthermore, the program features a vast array of tourism offerings, cultural landmarks, along with heritage experiences.
Therefore, the upcoming season will play a pivotal role in attracting visitors from targeted regional and international markets.
The Saudi Winter program will unfold in numerous phases throughout the first quarter of 2026, bringing about over 1,200 tourism experiences and more than 600 exclusive offers across key destinations including Riyadh, Diriyah, Jeddah, AlUla, the Red Sea, and the Eastern Region.
“The launch of Saudi Winter 2025 offers a new opportunity to further establish Saudi Arabia as a prestigious global winter destination,” Al-Khateeb said.
New Experiences
For the new experiences, the program will feature live concerts, cultural performances, theatrical productions, poetry nights, as well as family and beachside activities in the season of Al-Khobar.
Other experiences include the AlUla Wellness Festival, the World Rally Championship, and the F1H2O UIM World Championship powerboat race in Jeddah.
Interestingly, a special collaboration with MrBeast and the WWE Royal Rumble event will further attract more visitors.
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