The Aseer region is on a clear path toward sustainable economic prosperity, driven by the continued support of the Saudi leadership. Prince Turki bin Talal bin Abdulaziz, Aseer Governor and Chairman of the Aseer Development Authority, recently highlighted this promising growth.
He shared these insights during the inauguration of SEVEN Abha. This landmark project is the first entertainment destination developed by Saudi Entertainment Ventures (SEVEN). It is a wholly owned subsidiary of Qiddiya Investment Company.
Moreover, Prince Turki noted that SEVEN Abha is part of a much larger vision, standing as one of dozens of development projects planned for Aseer. The destination is strategically located within the airport cluster to complement the new Abha International Airport. Accordingly, this careful placement gives visitors an integrated experience the moment they land, while beautifully reflecting the region’s unique identity and tourism assets.
Abdullah Al Dawood, Chairman of SEVEN, echoed this optimism. He called the project a major milestone in Aseer’s ongoing development journey. Furthermore, he noted that this valuable addition firmly cements Aseer as a top-tier destination for both tourism and investment.
SEVEN Abha will welcome visitors today with a five-day inaugural experience inspired by the culture, heritage, and identity of the Aseer region.
Related Topics:
Workout in the Clouds: Saudi Arabia Unveils World’s Highest Gym Class
Low Clouds Create Winter Wonderland Around Shada Mountains
W Riyadh Debuts in KAFD, Elevating Saudi Arabia’s Luxury Lifestyle Landscape
Saudi Tourism Authority Launches Special Offers for Eid Al-Adha 2026
