Global technology companies have begun passing the rising cost of memory chips on to consumers, after both Apple and Microsoft increased the prices of several of their products amid the semiconductor shortage driven by the artificial intelligence boom.
The two companies attributed the decision to strong demand for the memory chips used in data centers, which has led to supply shortages and a sharp rise in prices.
In an effort to ease the shortage, Samsung Electronics and SK Hynix are preparing to announce new investments worth hundreds of billions of dollars to expand their production capacity. Samsung plans to invest approximately $651 billion over the next decade, marking the largest investment program in South Korea‘s history.
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