Saudia Partners with Sport 24 to Offer Live In-Flight Streaming of FIFA World Cup 26

Saudia has entered into a partnership with IMG, the world’s leading sports marketing agency, enabling live broadcasts of FIFA World Cup 26™ matches on selected flights through the Sport 24 platform, which specializes in live sports broadcasting for the aviation and cruise industries.
The service will be available from June 11 to July 19, 2026, on aircraft equipped with high-speed internet. Guests will be able to watch live matches on their personal devices and enjoy key moments of the tournament while traveling.

Rossen Dimitrov, Chief Guest Experience Officer at Saudia, emphasized the airline’s continued investment in digital solutions that enrich the guest experience and enhance the quality of onboard services.
Saudia’s partnership with Sport 24 will extend beyond FIFA World Cup 26™, providing guests year-round access to a range of major international sporting events, including the Premier League, Wimbledon, Formula 1 races, and ATP Tour tournaments, as well as various other international sports competitions and events.

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