In preparation for the upcoming FIFA World Cup 2026, the Diriyah Biennale Foundation has announced a thrilling Coca-Cola Fan Zone at JAX District.
Football lovers can enjoy an exclusive public viewing experience in Riyadh, transforming the district’s iconic warehouses into a cinematic football experience.
The Fan Zone will run from June 10 to July 19, with the capacity to accommodate more than 1,000 fans per match across two dedicated viewing galleries. It will feature cinema-grade LED screens, as well as a rich entertainment program taking place from 6:00 pm to 4:00 am on match days.
As fans eagerly await the Green Falcons, the Fan Zone will broadcast all of Saudi Arabia’s matches. It will also screen high-profile international fixtures, regional Arab and Gulf matches, and the entire knockout phase through to the final on July 19.
حيّ المشجعين!
عيشوا حماس كأس العالم 2026 مع عروض المباريات وتجارب تفاعلية وأطعمة ومشروبات في منطقة مشجعي كوكاكولا بحي جاكس. ⚽
Come Watch the World!
Experience FIFA World Cup 2026 match screenings, interactive fun, food & drinks at the Coca-Cola Fan Zone in JAX District ⚽. pic.twitter.com/QQVobmEnTF
— حي جاكس | JAX District (@JAXDistrict) June 3, 2026
Meanwhile, the entertainment program will keep fans engaged between matches, featuring an e-gaming zone, an activation room with football challenges, a dedicated family area, and curated interactive activities including DJ performances, face painting, immersive VR experiences and exciting giveaways.
The Fan Zone will also offer a variety of food and beverage options. With tickets priced at SAR 60, fans can choose from a single-match ticket or a two-match package.
Each ticket includes entry to the Coca-Cola Fan Zone, a food and beverage voucher, and access to all entertainment and fan activities.
Saudi Arabia kicks off its FIFA World Cup 2026 campaign in Miami Gardens against Uruguay on Tuesday, June 16 at 1:00 am KSA. The Green Falcons will then head to Atlanta to face Spain on Sunday, June 21 at 7:00 pm KSA, before wrapping up the group stage in Houston against Cape Verde on Saturday, June 27 at 3:00 am KSA.
