The landscape of Riyadh Season has been transformed by the landmark launch of Boulevard Flowers (BLVD Flowers), a massive 215,000-square-meter destination featuring a staggering 200 million blossoms.
Opened on April 16, 2026, this latest addition to the capital’s entertainment calendar moves beyond the traditional garden, offering a sophisticated fusion of Saudi heritage and modern floral artistry.
Entering through traditional Najdi-style gates, visitors immediately immerse in a world where nature is sculpted into grand palaces, towering pyramids, and floral-arched walkways designed specifically to capture the perfect visual moment.
عالم الفن والجمال في أرض الأحلام 🌸
تجارب مميزة بانتظاركم في بوليفارد فلاورز. 🎟️https://t.co/5f34fCBp2eStep into a world of beauty & flowers 🌸
Magical experiences at Boulevard Flowers. 🎟️https://t.co/5f34fCBp2e#Reyiadhseasone #blvdflowers pic.twitter.com/fy9LJhA6xv— بوليفارد فلاورز | BLVD FLOWERS (@BlvdFlowers) April 16, 2026
The artistic ambition of the zone is anchored by a striking juxtaposition of steel and petals, featuring three Saudia Boeing 777 aircraft settled among the manicured greenery.
These monumental airliners have been reimagined as soaring art installations, creating a surreal environment that is further brought to life by 3D floral displays and live street performances.
This immersive atmosphere extends to the culinary offerings, where guests can dine at forty different restaurants and cafes that overlook the vibrant, blooming vistas.
Designed as a multi-generational retreat, the zone – which remains open through June 16, 2026 – balances high-concept art with interactive family spaces. Children are catered to the Kids Area, a dedicated play area featuring creative games and artistic competitions, while the Pet Birds Area offers an intimate look at rare and exotic birds in a serene, natural setting.
BLVD Flowers marks a pivotal expansion of the current Riyadh Season, joining a high-profile roster of new attractions that include the adrenaline-fueled Beast Land, the elegant Jewelry Salon, the “Flying over Saudi” aerial journey, and the debut of Aroya Cruises.
