
“Boulevard World” offers exceptional cultural experiences that take visitors on a journey to different worlds, with this year’s highlight being the “Iran Zone.” Here, guests can explore the diversity of Persian culture through various activities and performances, showcasing traditional cuisine and exquisite handicrafts.
One of the pavilion’s standout features is the Iranian carpets, renowned for their designs and colors, with each piece telling a story that spans decades and symbolizes Iranian heritage.
Visitors enjoy watching artisans meticulously weave carpets using techniques passed down through generations. These artistic pieces are offered at prices that vary based on the quality of the silk used and the complexity of the design.
One of the most prominent Iranian products that attracts the attention of visitors in the Iranian region is saffron, as this type of rare spice attracts the attention of those seeking excellence, as it is distinguished by its fragrant scent and bright color, which gives dishes a special flavour.
The Iranian pavilion offers artistic performances that range from Persian music to folkloric shows, reflecting rhythms and displays that express a long history of folk arts. This artistic aspect adds another dimension to the experience, allowing visitors to interact with a vibrant part of Iranian heritage.
The “Iran Area” is part of the expansion of Boulevard World this year, within the Riyadh Season 2024, where five new areas representing different cultures have been added, bringing the total to 22 areas.
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