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Flow House: New Surfing Experience Coming to 3 Saudi Cities

Three cities in Saudi Arabia are in for a new tropical-themed surfing experience.

A new partnership between Saudi Entertainment Ventures (SEVEN), a subsidiary of the Qiddiya Investment Company (QIC) and part of the Public Investment Fund (PIF), and FlowRider will bring the Flow House experience to the Kingdom.

Flow House in Saudi Arabia

Flow House is an exciting entertainment venue pioneering the fusion of flow boarding (a surf/board sport experience), food and beverage, retail, and events.

The new attraction will soon make debut in three Saudi entertainment destinations: Riyadh, Jeddah and Al Khobar.

The Flow House experience is centered on FlowRider’s world-acclaimed stationary wave technology, which offers an extraordinary blend of indoor surfing in a tropical-themed atmosphere.

Unique Surfing Experience

The new SEVEN Flow House will feature live music, a gourmet dining experience in a restaurant overlooking the surfing action, and a variety of shopping destinations that capture the essence of surf culture and enrich the vibrant experience at this first-of-its-kind attraction.

Flow House will be a haven for relaxation and recreation in an island-inspired atmosphere. Visitors can break from the daily routine and enjoy their time with family and friends in flowboarding sessions, high-stakes competitions, and professional flowboarders showing off their skills.

The new destination also features a variety of food and beverage options, serving plant-based foods, delicious vegan options, and fresh ingredients.

Immersive Experience

The Chief Attractions Officer at SEVEN, Damien Latham, said: “Our strategic partnership with FlowRider will bring the Flow House concept to our destinations across the Kingdom. This choice complements our mission of redefining entertainment in Saudi Arabia and elevating its landscape for our guests.”

Similarly, the President of FlowRider, Inc., Marshall Myrman, said: “Surfing is increasingly growing in popularity across the world, and the best thing about Flow House is that it’s just as much fun for surfers as it is for those just looking to relax and unwind.”

He added: “Saudi Arabia’s Vision 2030 enables us to bring our exciting offering to families across the region for the first time. This is nothing like the Kingdom has seen before, and we can’t wait for everyone to experience our world-class tropical getaway attraction.”

The official opening dates and specific locations of SEVEN Flow House destinations are yet to be announced.

SEVEN is engaged in building 21 entertainment destinations in 14 cities around Saudi Arabia, with investments exceeding SAR 50bn. These developments will open the door for unique and world-class entertainment and global partnerships in this thriving sector.

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