The Chairman of the Saudi General Entertainment Authority (GEA), Turki Al al-Sheikh, has unveiled the details of Riyadh Season 2025, promising an extraordinary entertainment festival.
The sixth edition of Riyadh Season will kick off on October 10, 2025, with a grand opening ceremony. It will launch with a breathtaking parade featuring Macy’s famous balloons from New York, as well as stunning floats, music, and international performances.
Moreover, Riyadh Season 2025 includes 11 entertainment zones, hosting 15 global championships, and 34 exhibitions and festivals, with the addition of new zones for Kuwait, South Korea and Indonesia at Boulevard World.
A key highlight of the season is the Beast Land, a new collaboration with the US content creator MrBeast. The zone features over 27 motion games and experiences, 40 restaurants and retails stores, in addition to interactive competitions with surprising prizes.
Riyadh Season 2025 also hosts the Jewelry Salon 2025, the world’s largest jewelry exhibition, offering a luxury showcase of rare pieces from 600 brands.
One of the new zones added to this season is the Boulevard Flowers, a captivating display of 200 million flowers and 200 floral sculptures, alongside 3 Boeing 777s, in a breathtaking canvas that blends natural beauty with artistic innovation.
In a new virtual adventure, visitors will explore all regions of Saudi Arabia through the Fly over Saudi experience. The amazing entertainment festival also introduces the Aroya Cruise experience, with 14 cruise destinations, 29 restaurants and cafes, 10 spa and fitness facilities, and 20 entertainment zones, offering a thrilling journey in the Red Sea.
Furthermore, Riyadh Season 2025 hosts a myriad of major sports events, including Six Kings Slam, WWE Royal Rumble, Ring V: Night of the Samurai, WBC Grand Prix, Power Slap 17, Premier Padel P1, and Fanatics Flag Football Classic.
It brings diverse entertainment events and experiences, such as Minecraft Poppy Playtime, Joy Awards, as well as 20 Arabic concerts and 14 theatrical performances, with a strong presence for Gulf content.
