Seasons at Art Promenade is bringing a four-season-themed attraction to Jeddah. It offers family entertainment, creative workshops and live performances spread across four zones inspired by the changing seasons.
Organized by Lamsat Events, the attraction runs until July 26. It features activities for visitors of all ages, from the snow-themed White Land Winter Zone to hands-on arts and crafts at Mad by Me.
Art Promenade
The FIFA Fan Zone remains one of the event’s main draws, with live match screenings in a lively setting, but organizers say the broader concept is designed to encourage visitors to explore the full range of attractions.
“We wanted visitors to feel like they are travelling through different worlds without leaving Jeddah,” Ameera Hafez, marketing manager at Lamsat Events, told Arab News. “We are targeting families, children, youth and tourists through a variety of interactive zones. Every visit feels different depending on what you choose to explore.”
Other attractions include a cube-screen, multi-angle viewing experience, doll-making workshops for children, gaming competitions at Dork Zone and immersive theatrical experiences at Zombie School. The Qeelah Artists Community also showcases local talent through live performances, exhibitions and workshops.
Visitor Sarah Hussain, who attended with her four children, said she had expected to spend only a short time at the venue.
“We came expecting it to be a small place that we’d get through quickly, but we ended up spending hours moving from one zone to another,” she said. “The snow area was such a surprise in the middle of summer. It was the best activity for the kids, and they didn’t want to leave the Cub House.”
Mohammed Habeeb said the variety of activities encouraged visitors to stay longer.
“It’s not just one activity; every corner offers something different,” he said. “We watched a match at the Fan Zone and then went on to the creative workshops. Additionally, the evening weather is pleasant, and the seaside programs are great to enjoy at that time. It’s a welcome option during the summer break, especially with limited activities available in the city right now.”
For Lina Mansour, the attraction has become a regular weekend destination.
“There is something for everyone: food, games, art and relaxing areas,” she said. “You don’t feel rushed.”
Hafez said the project also aims to support tourism, provide opportunities for local entrepreneurs to showcase their products and services, and broaden Jeddah’s cultural and leisure offerings.
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