The Saudi General Entertainment Authority (GEA) has unveiled the visual identity of Eid Al-Fitr 2026, reflecting the spirit of Eid across the Kingdom.
GEA Chairman Turki Al al-Sheikh launched the new identity, which boasts a vivid visual design that depicts traditional celebrations with a contemporary flair. Moreover, the design showcases Saudi Arabia’s cultural customs, rooted in social gathering and shared joy.
In light of this, the visual elements of the new identity highlight family gatherings, Saudi hospitality, exchanging Eidiya and public celebrations. The identity also displays festive decorations, vibrant colors, and fireworks.
عيد الفطر تحت شعار "فعاليات العيد والفرحة تزيد" ❤️🇸🇦
زوروا موقع العيد للتعرف على الهوية البصرية 👇https://t.co/gIlAyHklFW pic.twitter.com/fbuQbXPydn
— TURKI ALALSHIKH (@Turki_alalshikh) February 16, 2026
Eid Al-Fitr identity underscores GEA’s commitment to boosting Eid celebrations and consolidating the holiday’s status as an occasion for family gathering, social bonding and joy.
Celebrated on the first day of Shawwal, Saudi Arabia is expecting Eid Al-Fitr on March 20, 2026, based on the official moon sighting.
Eid Al-Fitr marks the end of the blessed month of Ramadan. It is a celebration of breaking the fast, featuring traditions and cultural practices. In Saudi Arabia, Eid Al-Fitr celebrations are a revival of old traditions.
During Eid, GEA will host a diverse range of entertainment events and activities across all Saudi Arabia’s region, including music concerts, theatrical performances, and fireworks displays.
