Diriyah Company is actively participating in the Arabian Travel Market (ATM) trade show in Dubai, running through May 1. At the event, the company is showcasing its expansive 14-square-kilometer development project, highlighting its cultural and tourism offerings designed to attract more than 50 million visitors by 2030.
In a recent press release, Diriyah Company announced a new travel trade agreement with Saudi travel brand GoZahid. This partnership aims to elevate Diriyah’s profile as a leading global cultural and tourism destination. Key initiatives include enhanced destination marketing, tour operator training, destination-focused workshops, and the development of guide training manuals.
The statement also noted that the collaboration builds on Diriyah’s growing success, having welcomed over three million visitors since the opening of its UNESCO World Heritage Site, At-Turaif, and the Bujairi Terrace dining district in December 2022.
With future plans including the addition of world-renowned hotel brands, the Royal Diriyah Opera House, and the 20,000-seat multi-purpose Diriyah Arena, the destination—located just outside Riyadh—is poised to become one of the world’s premier cultural and tourism hubs.
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