New Partnership Marks Upcoming Skin Care Surge in GCC

By Salma Yassin
The leading fashion and lifestyle retail conglomerate Apparel Group has recently announced its partnership with the Well-known Indian Luxury Ayurveda Brand Forest Essentials, to mark a huge skin care surge in the GCC region in the following years.
An ambitious plan was set to open Forest Essential’s first store in Dubai Hills in April 2023, then 6 extra stores will be opened across UAE, Saudi Arabia, and Kuwait within a year. Therefore the number of its stores in GCC within 5 years.will reach 25.
On its part, Apparel Group will handle the distribution and marketing of Forest Essentials’ authentic and traditional skincare products.
Neeraj Teckchandani, CEO of Apparel Group said,”Apparel Group is committed to partnering with the world’s most desirable brands to provide an unparalleled shopping experience to our customers.”
It’s noted that Apparel Group’s retail network includes over 2025 stores across 14 countries.