The Hot Wheels electric karting experience is on its way to Saudi Arabia, with a full dose of entertainment and fun for children and adults alike.
The Saudi Entertainment Ventures (SEVEN), part of Qiddiya Investment Company (QIC), and MATTEL, a multinational toy and entertainment company, have announced a new partnership to bring the thrilling experience to six Saudi cities, including Riyadh, Makkah, Taif, Al Madinah, Tabuk, and Jazan.
The Hot Wheels e-karting is an exciting experience that combines cutting-edge performance with the ultimate racing challenge. The one-of-a-kind experience offers a unique blend of competition, experimentation, safety, and creativity. It aims to enhance the skills of children and adults and improve their confidence through a series of amazing and thrilling challenges.
With a multilevel track and exclusive merchandise shop, the Hot Wheels e-karting experience will suit all family members, immersing them in an exciting and extraordinary entertainment activity.
By adding Hot Wheels, SEVEN enhances its portfolio and bolsters the karting community in Saudi Arabia. SEVEN is investing heavily in the Kingdom’s entertainment sector, with more than SAR 50bn to establish 21 destinations across 14 cities. The new projects include world-class entertainment experiences in Riyadh, Kharj, Makkah, Jeddah, Taif, Dammam, Khobar, Al Ahsa, Madinah, Yanbu, Abha, Jizan, Buraidah, and Tabuk.
Moreover, the new agreement will further the Kingdom’s position as a global entertainment destination. On this occasion, Chief Attractions Officer at SEVEN, Damien Latham, said: “We aspire to build solid partnerships that will enrich our innovative journey towards transforming Saudi Arabia into a leading global hub for entertainment through developing a unique entertainment ecosystem.”
Furthermore, the Chief Franchise Officer at MATTEL, Josh Silverman, noted: “Hot Wheels captures the challenger spirit, inspiring everyone to reach their full potential. This ethos aligns perfectly with SEVEN’s mission to deliver world-class entertainment that brings joy and excitement.”
