In a landmark milestone for Saudi Arabia’s entertainment sector, the Riyadh Season has officially entered The Drum World Creative Rankings 2026.
The Riyadh Season raked the first in the Middle East and Africa and the 12th globally, the Chairman of the Saudi General Entertainment Authority (GEA), Turki Al al-Sheikh, announced.
This news achievement underscores Riyadh Season’s status as one of the world’s largest entertainment projects and premier brands.
إنجاز سعودي يُسجّل في الصفوف العالمية 💚🏆
دخل موسم الرياض قائمة تصنيفات العلامات التجارية العالمية The Drum World Creative Rankings 2026، محققاً المركز الأول في الشرق الأوسط وأفريقيا والمركز الثاني عشر عالمياً.
إنجاز جديد يضاف لسجل الموسم الذي احتل مكانة ضمن اكبر علامات العالم… pic.twitter.com/ycBtBebCjz
— TURKI ALALSHIKH (@Turki_alalshikh) February 23, 2026
As the activities of its sixth edition came to close, the GEA Chairman announced that Riyadh Season attracted over 17 million visitors from across Saudi Arabia and the world, emphasizing the season’s success and its pivotal role in supporting the Quality of Life objectives and cementing the Kingdom’s position on the global entertainment map.
Al-Sheikh also celebrated the success of Riyadh Season’s creative partner, BigTime Creative Shop, which secured the first spot regionally and the fourth globally among independent agencies.
BigTime Creative Shop has rapidly established its positions in the advertising world, gaining international recognition and securing multiple prestigious awards, such as Emmy, Cannes Lions and Effie Awards.
By blending Saudi heritage with cutting-edge innovation and modernity, the BigTime Creative Shop has become the region’s most awarded independent agency.
The Drum World Creative Rankings is a global benchmark that evaluates the world’s most successful agencies and brands based on their performance across major industry awards.
Compiled annually by The Drum, it analyzes thousands of data points to identify the elite creative leaders, making a top-tier placement one of the industry’s most prestigious honors.
