The third edition of the Japanese cultural festival “Hayy Matsuri” kicked off at Hayy Jameel in Jeddah with a dynamic program for visitors, according to the Saudi Press Agency.
The three‑day program was inspired by the Japanese philosophy of Shu Ha Ri—a journey that begins with imitation, advances through refinement, and concludes in innovation and creation.
Hayy Matsuri aimed to strengthen cultural exchange between Saudi Arabia and Japan, showcasing the arts as both a bridge of human connection and a platform for fostering mutual understanding.
By blending Japanese traditions with contemporary creativity, Hayy Matsuri offered a rich cultural tapestry through a vibrant program of musical performances, live demonstrations, a broadened film lineup at Hayy Cinema, and interactive experiences for audiences of all ages.
The festival included a wide range of events, such as anime and manga showcases, cultural competitions, games, handicraft workshops as well as activities in visual culture, poetry, and design, capped by live performances that celebrate Japan’s artistic traditions and heritage practices.
This year’s edition also brought back the open market, showcasing Japanese culture‑inspired products along with authentic food and beverages.
Hayy Matsuri’s third edition forms part of Hayy Jameel’s expanded cultural model, designed to boost mutual understanding and build bridges of artistic exchange across communities.
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