General Entertainment Authority Chairman Turki Alalshikh unveiled that Riyadh Season 2025 has attracted over one million visitors in the two weeks since its launch on October 10, according to the Saudi Press Agency.
Alalshikh underscored that this remarkable achievement reflected the season’s position as a global entertainment hub and the Kingdom’s evolving cultural footprint on the global map.
Since the launch of its sixth edition, Riyadh Season has presented key events that have captured the attention of local and global audiences.
Notably, the current edition started with a magnificent global parade organized in collaboration with US department store chain Macy’s.
The events included the Joy Forum 2025, which gathered some of the world’s pioneering entertainment leaders and creative visionaries, along with the Six Kings Slam tennis tournament that brought together several of the sport’s biggest stars.
The Boulevard World also features new international zones that offer visitors unique cultural experiences inspired by Kuwait, South Korea and Indonesia.
These new avenues mirror Riyadh Season’s broader global reach and its dedication to fostering international cultural exchange and collaboration.
Other new attractions also include Beast Land, a distinctive experience developed in collaboration with global influencer MrBeast, one of the world’s most leading digital content creators.
The zone, expected to open on November 13, will feature more than 40 retail and dining outlets, adventure gardens along with daily competitions.
Riyadh Season 2025 serves as a cornerstone in the Kingdom’s cultural and economic transformation, opening new avenues for investment in entertainment infrastructure.
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