Under the patronage of Minister of Tourism Ahmed bin Aqil Al-Khateeb, the Saudi Tourism Authority concluded this year’s “Saudi Winter” program workshop, with the participation of more than 100 partners from the public and private sectors.
The workshop explored opportunities for integration and cooperation among partners from the tourism sector and related fields, with the aim of strengthening the sector’s readiness and delivering a seamless experience suited to different categories of tourists.
It also showcased a range of new tourism products and exclusive offers, with participation from hotels, hospitality facilities, travel and tourism companies, event organizers, and entertainment and shopping destinations. These initiatives are designed to broaden the options available to visitors and enhance the appeal of Saudi destinations throughout the season.
Aqil Al-Shaibani, Chief Executive Officer of the Saudi Tourism Authority, said: “We are working with our partners to turn this great diversity into experiences that are easy to access and book, along with offers and products suited to different segments and target markets. This will strengthen the competitiveness of Saudi destinations and enhance their appeal during the winter season, ensuring that visitors find the experience they are looking for and then discover even more options and experiences that give them additional reasons to enjoy the destination and extend their stay.”
“Saudi Winter” offers more than 1,800 tourism products, alongside numerous events and distinctive activities across the Kingdom’s leading winter destinations, including Riyadh, AlUla, Al-Qassim, Hail, Jeddah, Khobar, Al-Ahsa, Madinah, and the Red Sea.
The program provides a wide range of options combining entertainment, nature, culture, and seasonal activities, catering to all visitor segments—from families and children to groups of friends—while reflecting the diversity of the tourism experience Saudi Arabia offers during the winter season.
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