The 19th Al-Jouf International Olive Festival opened to record crowds, with visitors pouring in to honor the region’s rich agricultural roots and vibrant cultural traditions. The strong attendance highlighted the festival’s rising profile as a flagship event on Saudi Arabia’s tourism and agricultural calendar. Farmers, producers, and artisans showcased premium olive oils and related products that reflect generations of expertise.
Cultural performances, heritage displays, and family-friendly activities added depth to the visitor experience throughout the day. Workshops and tastings offered guests insights into sustainable farming practices and modern processing techniques.
The festival also provided a valuable platform for local businesses to connect with buyers and investors. By blending agricultural excellence with cultural tourism, the event continues to stimulate the local economy. It further strengthens Al-Jouf’s reputation as a leading hub for high-quality olive production. Through international participation and media attention, Saudi olive products are being introduced to a broader global audience.
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