The South West Entertainment Festival in Jeddah immerses visitors in a fascinating experience, blending entertainment with rustic vibes.
From the wooden building facades to metal windows and a palette of earthy colors, the South West town features traditional decor and architectural designs that take the visitors on an exhilarating journey through the old town.
In a unique blend of heritage, culture, and adventure, the old town features an array of buildings, stores, restaurants, open areas and service facilities, according to the Saudi Press Agency (SPA).

In the South West Festival, visitors enjoy a variety of entertainment experiences, adventures and thrilling challenges, such as horseback riding and country-style wagons, reviving the spirit of adventure.
Moreover, the festival hosts live equestrian shows, comedy performances, and theatrical performances featuring visual effects.
It also offers a mouthwatering culinary experience through a diverse range of restaurants and food stalls.
Additionally, the South West Festival includes several stores selling gifts, clothes and accessories that showcase the culture of old towns.

The newly inaugurated South West Entertainment Festival in Jeddah offers a curated experience for both local and international visitors.
Through its distinctive rustic architectural design, modeled after the iconic features of a historic Western town, the event enriches Jeddah‘s tourism landscape and showcases the ongoing development of a world-class entertainment infrastructure.
It also underscores Saudi Arabia’s commitment to Vision 2030, transforming the entertainment sector by offering unique, high-quality experiences that appeal to a global audience.




