
Throughout January, the King Abdulaziz Center for World Culture (Ithra) hosted Spain Cultural Days under the theme “Live Spain.” The program offered an immersive cultural experience that brought together arts, knowledge, and everyday practices, presenting Spanish culture as a dynamic space where tradition and contemporary expression coexist. The initiative attracted more than 300,000 visitors.
Visitors embarked on a fluid cultural journey that unfolded across Ithra’s diverse spaces—from the plaza and outdoor gardens to the theater, museum, and cinema. Rather than isolated activities, the program was designed as an interconnected experience, moving participants from observation to interaction, and from reflection to active engagement.

Visual Arts, Language of Sport
Spanish visual culture was showcased through a range of photographic and artistic exhibitions that encouraged visitors to explore multiple perspectives. Among the highlights was “Legends in Action,” an exhibition linking sport and culture by tracing the evolution of Spain’s sports landscape since the Barcelona 1992 Olympics. It documented how sport developed into a universal language, featuring milestone moments from iconic clubs such as Real Madrid and Barcelona, alongside memorabilia including jerseys, footwear, trophies, and sports equipment.
The exhibition “Threads of España: Fashion Across the Regions” explored Spain’s geographic diversity and cultural variation through clothing. It illustrated how regional identities have shaped fashion over time, narrating stories of place, heritage, and cultural transformation while highlighting their continued influence on contemporary fashion, art, and design.

Rhythm, Memory
Performing arts played a central role in conveying Spain’s cultural spirit. Musical and theatrical productions brought flamenco to life as a bodily language and rhythmic expression rooted in cultural memory. A key highlight was “Carmen: A Spanish Flamenco Experience,” which reimagined the classical work through a contemporary performance lens.
The exploration of flamenco continued with “The Art and Rhythm of Flamenco,” an interactive experience that allowed visitors to engage more deeply with the art form by learning about its movement structures and rhythmic variations.
Cinema Window into Spanish Society
Curated screenings of Spanish films added a contemplative dimension to the program. These cinematic narratives reflected Spain’s social transformations and artistic history, complementing the broader cultural experience presented throughout Ithra.
In Ithra’s gardens, visitors encountered Spanish culture through taste and aroma. Moreover, culinary activities introduced the flavors of Spanish cuisine, completing a multisensory journey that engaged sight, sound, movement, and flavor.

Through its integration of arts, knowledge, and sensory experiences, Spain Cultural Days offered a model of cultural programming that extends beyond display to create meaningful engagement. Finally, the initiative opened pathways to understanding another culture with depth and reflection, reaffirming Ithra’s role as a platform for cultural dialogue and cross-border experiential exchange.
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