Quick View of Dove-Self Esteem Latest Project
Survey Reveals Shocking Facts on over 1000 Women in KSA

By: Salma Yassin
“It’s time to erase harsh words and be a part of real change, Let’s empower our girls to embrace womanhood with confidence and joy.” With these words, Dove partnered with Memac Ogilvy to launch an empowering campaign aims at helping more young girls to transition to womanhood with positivity.
The campaign took place after a survey revealed shocking facts relating to girls’ beauty pressures and societal expectations.
It has been conducted on more than 1000 women (pre-teen and teen girls) in the Kingdom of Saudi Arabia; it found that:
73% girls reported facing pressure to conform to narrow beauty standards at the onset of puberty.
74% say that the pressure to be beautiful overnight negatively impacts their transition to womanhood.
78 % or 3 in 4 girls, wish society would stop pressuring them to look a certain way overnight.
76% want adults to be better equipped to educate them about body image.
82% believe everyone has a role in breaking down unrealistic beauty standards.
In this context, Memac Ogilvy produced a great film on YouTube channel featuring concerns of young girls from different backgrounds in the Kingdom while transitioning to womanhood. It comprised sentences like: “grow your nails, remove your facial hair, dress more feminine”.
It’s worth mentioning that Dove was founded in 1957 in the US and it launched the Beauty Bar, with its patented blend of mild cleansers and moisturizing cream.
Ogilvy was founded much earlier in 1948 to inspire brands and people to impact the world by creating iconic, culture-changing, value-driving ideas for clients.